A Discovery Driven PR Marketplace for Startups & Journalists
Content
Launched
A Functional PR Marketplace Used by Journalists & Founders
Reduced
Friction in Story Sourcing & Media Outreach
Positioned
AlphaStory as a Go-To Tool for Asia’s Early-Stage Ecosystems
Services
Product & UX Design, AI Engineering, Front-End & Back End Development, Support & Feedback
Industry
Startup
Client
Alpha Story
Duration
3-4 months
The Challenge
Early stage founders struggle to secure press due to limited PR know how and a lack of journalist relationships. Meanwhile, journalists waste time sifting through cold pitches and fragmented information just to uncover credible story leads. AlphaStory set out to solve both problems by creating a unified platform where founders can craft strong narratives and journalists can easily discover them.
The Solution
Casper Studios partnered with AlphaStory to design and develop the core PR marketplace experience.
The platform enables founders to create compelling, media ready profiles while giving journalists the tools to filter, evaluate, and engage with high quality startup stories.
Key capabilities include:
Guided story-builder for founders to structure and refine their pitch
Search and smart filters for journalists to browse by industry, stage, geography, or angle
Bookmarking, commenting, and messaging for collaboration and follow ups
AI tools generating media summaries, angles, and SEO friendly copy
Real-time engagement analytics showing profile views, saves, and interest signals
The result is a streamlined, two sided marketplace that reduces manual PR work and improves the discoverability of credible startup stories.
The Impact
AlphaStory launched a functional, user ready marketplace adopted by both journalists and founders, dramatically reducing friction in story sourcing and media outreach. The platform introduced a scalable, repeatable system for producing founder led narratives and positioned AlphaStory as a strategic PR tool for emerging startup ecosystems across Asia.
