A First of its Kind Voice AI Activation for Entertainment & CPG
Content
400k+
phone calls
70k+
voice messages captured
0
defects on launch
Services
Experiential Voice AI
Industry
Media & Entertainment / CPG
Client
Netflix & Doritos (Stranger Things Franchise)
Duration
3-4 months
The Challenge
Netflix and Doritos wanted a high impact campaign that could stand out in a crowded media environment. Traditional advertising formats were losing their ability to capture audience attention. The goal was to create a new kind of fan experience that was immersive, shareable, and distinctly on brand for Stranger Things.
The Solution
Casper Studios designed and deployed an interactive, real time voice AI experience where fans could call into a 1980s style telethon and talk directly with characters from the show. The system used generative voice AI to power unique, unscripted conversations at scale, combining creative storytelling with advanced technical execution.
The Impact
The campaign proved that AI-driven storytelling can deepen audience engagement and create lasting brand impact.
Strategic positioning: Positioned Casper as a trusted partner for global brands pursuing immersive activations.
Market validation: Demonstrated technical and creative excellence for leading entertainment and CPG clients.
New revenue opportunity: Established a repeatable, scalable model for voice-based brand experiences in entertainment and sports.
